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For Immediate ReleaseLandon Cassill, set to Run the ASALMS race at South Georgia Motorsports Park
2008 NASCAR Nationwide Series Rookie of the Year Landon Cassill, set to Run the ASA Late Model South race at South Georgia Motorsports Park
ASALMS – Lexington, MI – March 19th 2009
Landon Cassill and High Performance Motorsports have announced that they have teamed up to race the “Short Track Nationals Georgia 100” at South Georgia Motorsports Park (SGMP). Cassill will compete in the #61 LS3 powered Chevy Impala SS.
Cassill has had some success at SGMP, in 2007 Cassill won the ASA Late Model South race to become the first ever to win a race in all division of ASA Late Model competition (ASA Late Model North, Challenge and South).
“I really like the track, it’s wide and fast and has 2 grooves to race in, plus I’ve won here so that always helps. I’m looking forward to racing the new LS3 engine and maybe I can make history again by being the first to win a race with one” commented Cassill.
“The ASA Late Model Series is such a great place to race, I’m always excited whenever I can come and race. Teaming up with High Performance Motorsports and having Rich (Lusches) on the pit box it awesome, High Performance has great cars and having Rich call the shots is just like old times, this is going to be fun and I can’t wait” stated Cassill.
“To have these drivers come back and race when they can is great, we’ve had Stephen Leicht, Landon, and John Wes Townley who I hear may show up in a show at SGMP, come back and race means a lot to me. I’ve watched these
kids grow up and have become friends with them along the way, it’s great to watch them move up and have success, without forgetting where they came from” stated series President Ron Varney.
The ASA Late Model Series has visited the SGMP every season since 2006 and have given the Georgia fans a great show each time. On July 3rd, 2006, Landon Cassill won the event, 2008 Season Champion, Jeff Choquette won the September 14th event in 2007 and our 2008 Season Champion Jimmy Lang won the September 13th 2008 event this past year.
The Georgia fans will get to experience a real showdown of talent at SGMP on March 28th at a price they can afford. Tickets are only $10 for adults and $5 for kids (6-11), five and under get in for free. This is a great
night of family fun with lots of action and ‘meet and greet’ with the teams during the on-track autograph session.
Front gates open at 5pm starting with Qualifying, Autograph session and pre-race ceremonies, racing begins at 7pm. To get advance tickets, call the ASA Late Model Series Office at 800-385-2503, tickets will also be
available at the track the night of the event.
SGMP is located in the great state of Georgia in Cook County, 12 miles North of Valdosta, Georgia off of I-75 at Exit 32, just 30 minutes north of the Florida/Georgia border. For more information, please call 1 (229) 896-7000
or log onto the tracks website at: www.racesgmp.com
A common thread for NASCAR teams such as Stephen Liecht, Kelly Bires, Landon Cassill, James Buescher, John Wes Townley and Michael Annett all enjoyed their time with the ASA Late Model Series getting to know the fans at many of the short tracks across the country. The ASA Late Model Series events are great places to meet the teams that will become the new rising stars of the future.
For more information about the ASA Late Model Series, visit our websites at www.asalatemodels.com, www.asalatemodelsouth.com and www.asalatemodelsnorth.com.
For Immediate ReleaseThe Joie of Seating Returns to Support the ASALMS Series and Teams in 2009
Lexington, Michigan (02/18/2009): The calendar has now turned over to 2009 for the ASA Late Model Series Presented by GM Performance Parts as the Lexington, Michigan based series looks ahead to the 2009 Season with high expectations and anticipation for the upcoming campaign is at an all-time high.
New and Returning Sponsors alike are also getting prepared for 2009 and the ASALMS team would like to welcome back a well known name in the racing circles; The Joie Of Seating.
Owned and operated by Two-Time NASCAR Busch Series (Now Nationwide Series) Champion, Randy LaJoie, his company, The Joie of Seating has rejoined the ASALMS in the Participating Manufacturers Program (PMP) for the three
divisions within the ASALMS.
The Joie of Seating is based in Concord, North Carolina. LaJoie’s focus is to make sure every driver, regardless of age or racing level, has the most up-to-date safety products and information implemented in their race cars.
“Randy LaJoie and the great people at The Joie of Seating were great to work with in 2007 and 2008 and we’re very happy that they have resigned for 2009!” Remarked President, Ron Varney.
“Someone with his name recognition and with such a well established and safety conscious company as Randy’s is huge for the ASALMS!” Varney added. “With some of the tracks we are competing at this season, safety will be a
number one priority”.
“The Joie of Seating has enjoyed working with the ASA Late Model Series for the past three years. Ron and Sandy Varney run a great operation” commented Randy LaJoie. “I hope to have my son, Corey racing for them in the future.” Finished Randy
For years LaJoie has been at the forefront of racing seat safety with his company, The Joie of Seating, but now he is putting an emphasis on sharing safety information with novice and experienced short track drivers.
Today The Joie of Seating offers top of the line Drivers Seats including the “Full Custom Seat”: The biggest and baddest seat made by The Joie of Seating.
This is the seat used by several of NASCAR’s top stars in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and the NASCAR Camping World Truck Series. In addition, several drivers in the ARCA RE/MAX Series and of course, the ASA Late Model Series, plus more also use the products and services offered by The Joie of Seating.
The Full Custom seat is, exactly as it sounds, completely custom to an individual’s body dimensions from top to bottom. The seat also comes with a completely personalized headrest, and is made to wrap around the ribs nice and snug, along with offering optimal shoulder and leg support and safety.
More seats offered include the “Saturday Night Special”, the USA Seat, the Sprint Seat, and the Youth Seat. In addition, The Joie Of Seating offers “The Safer System”.
While not actually a seat designed by the Joie of Seating. Instead, it is a variety of additions that can be made to a driver’s current seat to make that seat even safer and more like an actual Joie of Seating seat.
The Safer System works with almost any standard Butler, Richardson and Kirky seat. The bolt-on additions give added support, comfort and safety around the head area, as well as around the shoulders. The simple system makes any seat just that much safer and makes racing even more enjoyable.
The Joie of Seating is located at 4537 Orphanage Road in Concord, North Carolina 28027. Just Five (5) miles away from the Lowe’s Motor Speedway.
To learn more about “The Joie of Seating” as well as to find distributors in your area, please give them a call during normal business hours at; 1 (704) 795-7474 or log onto their website at; The Joie of Seating
The ASA Late Model Series is its own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The ASA Late Model Series is owned and operated
by Ron and Sandy Varney
For Immediate ReleaseThe ASA Late Model Series to get a piece of “The Rock Lexington, Michigan – February 3rd 2009
What started out as a dream and then wishful thinking has now become reality. The ASA Late Model Series is proud to announce that they have scheduled an event at historic Rockingham Speedway. The ASA Late Model Series will headline the “Cherry Bomb 200” on July 4th; also on the card will be the Frank Kimmel Street Stocks.
“I can’t put into words how excited I am” exclaimed Ron Varney, ASA Late Model Series President. “To land an event at such a historic place is truly and honor and a privilege few series get to experience”, Varney
continued. “Growing up watching all the Cup drivers at “The Rock” guys like Earnhardt, Petty, Pearson, Waltrip, etc… race here and then to be able to offer this opportunity to our racers and fans to totally awesome”
stated Varney.
“We are excited about having the ASA Late Models Series come to Rockingham Speedway, when you look at there Challenge schedule and you see tracks like Milwaukee, Gateway, Nashville Super Speedway, Memphis and Iowa
Speedway adding “The Rock” was a perfect fit” commented Robert Ingraham, Director of Operation for Rockingham Speedway. “When we had ASA here to test we didn’t know what to expect, but having a short track legend like
Butch Miller there in a car and to basically give his blessing that these cars are safe and will put on a good show was crucial to helping us make our decision. Everyone here is really excited about this event and we hope
to make it an annual event her at “The Rock” stated Ingraham.
The ASA Late Model Series and Rockingham Speedway are working on the final event details and also on scheduling and open test for all teams. Details will be released as they become available; you can stay up to date on all
the happening of ASA LMS by going to their website www.asalatemodels.com or events at Rockingham at www.rockinghamracewaypark.com.
The ASA Late Model Series is its own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The ASA Late Model Series is owned and operated
by Ron and Sandy Varney.
For Immediate ReleasePenske Racing Shocks to Support the ASA Late Model Series Divisions in 2009
Lexington, Michigan (01/26/2009): Penske Racing Shocks and the ASA Late Model Series Presented by GM Performance Parts have once again partnered for the upcoming 2009 season. Penske will be a part of the Participating
Manufacturers Program (PMP) in all ASA Late Model Series Divisions for the upcoming 2009 campaign.
"We are very excited to once again have Penske Racing Shocks as a Participating Manufacturing Program partner and applaud their long standing relationship with us now and for the future of the ASALMS." Stated ASALMS Founder/President, Ron Varney. "Penske Racing Shocks is a
name that is well known nationwide and we're proud to be associated with them once again in 2009." Varney added.
The Midwest Offices of Penske Racing Shocks are located in Brooklyn, Michigan, while their main headquarters are located in Located in Reading, Pennsylvania. Penske Racing Shocks has been serving the racing industry for over 20 years.
Using the technology first developed for Indy Car Racing, Penske engineers have designed shock absorbers for all forms of racing. Every shock is built for quality, simplicity, repeatability, and high performance. All of
our racing shocks are assembled to your specifications.
Penske Racing Shocks were successfully developed and tested in the eighties. Since then, cars equipped with their dampers continue to win many races and championships, nationally and internationally. The short
track market continues to grow and as cars become faster and more technical, the demands on suspension are increasing. Teams appreciate that owning a few sets of Penske Shocks allows them to rebuild and finely tune
their shocks for different tracks and conditions.
ASA Late Model Series teams can also benefit from the hands on support provided by Penske during the season. A Penske representative comes out to various tracks during our season and offers our teams’ personal and direct support.
Visit their website at www.penskeshocks.com or give them a call to find out more about their company and shocks at 610-375-6180.
The ASA Late Model Series is its own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The ASA Late Model Series is owned and operated
by Ron and Sandy Varney.
For Immediate ReleaseDave Millar joins the Dixie and Owosso Teams as Director of Marketing and Sales
By Matt Prieur – Dixie Motor Speedway / Owosso Speedway
Ovid, Michigan (Thursday, January 15, 2009): The Dixie Motor Speedway and Owosso Speedway will be utilizing plenty of staff members from both tracks in order to ensure the success of both historic facilities. The latest hiring is another step in that direction.
Dixie and Owosso are very excited to announce that Dave Millar (Pronounced Mill-Are) has been hired by both the Dixie Motor Speedway and Owosso Speedway and will take over the newly created roles of Director of Marketing and Sales for both speedways.
“I’m excited and honored to join the professional racing family at Dixie Motor Speedway and Owosso Speedway,” The Durand, Michigan resident stated. “We’ve got a lot of work to do and I’m eager to get started.” He added.
“He’s just the man we need for what we want to do as far as marketing both race tracks,” Added Dixie and Owosso Co-Promoter, Jeff Parish. “We’re putting together a dedicated staff that will make both speedways as successful as I envision and Dave is a big part of that process.” Parish added.
A 28-year advertising, marketing and broadcasting veteran, Millar, who’s married with Three (3) Children, Brandon, Megan, and Cortney, spent 16 years in Detroit, Michigan as the Senior Director of National and Regional Marketing for Metro Networks, which is a Westwood One company.
During his tenure in Detroit, Millar created marketing campaigns for major accounts, such as the General Motors (GM) brand and retail, Chevrolet, Buick, GMC brand and dealer groups, Goodwrench, On-Star and many more. His experience includes creating sales campaigns, programming (both on and off air) operations and promotions.
Before joining Metro Networks in 1990, he was "Director of Promotional Operations" at WWWW FM and WCXI AM in Detroit where he was voted the Billboard Magazine Major Market Country Radio Promotion Director of the Year.
He also managed all promotion, marketing and advertising for the Detroit Grand Prix Indy car race when it was held in the streets of Detroit and the race broadcasts on WCXI AM.
A native of Wayne Michigan, Millar graduated from Spec’s Howard School of Broadcasting and began his radio career in Indiana as an On Air Talent, News and Program Director. Prior to joining WWWW, he was the Operations Manager of a winning country station and had the number one morning show in the market.
“My love of racing began watching the Indy 500 on TV a kid,” The long-time Shiawassee County resident continued. “My best Friend, Jim Lockwood, raced Formula Fords at Waterford Hills and took me to my first live race, the Formula One Grand Prix in Watkins Glen, New York and I’ve been hooked on racing ever since.”
Millar then added; “My radio station in Southern Indiana was a flagship station for broadcasting the Indianapolis 500. I attended several races at Indy and was exposed to short track racing at that time as a track announcer. My 1st NASCAR Race was the Brickyard 400.” He ended.
The 2009 racing season at Dixie Motor Speedway begins on Friday, May 1, 2009 featuring the co-headlining divisions of Pro Late Models and Modifieds while the Sportsmen division will also be in action on the 4/10s mile progressively banked paved oval.
In addition, the adjoining 1/3 mile semi-banked paved oval will feature Street Stocks (Formally Factory Stocks) as well as Bombers and Figure 8s. All six divisions will be a part of Opening Night 2009 festivities for a huge six in one show.
The 2009 campaign for Owosso begins the next night on Saturday, May 2, 2009 featuring the co-headlining division of Pro Late Models (Formally Late Models). In addition Pro Stocks (Formally Street Stocks), Pure Stocks, and Sport Stocks (Formally Mini Stocks) will also be a part of Opening Night 2009 for a big four in one show.
The second co-headlining division at the Ovid, Michigan speed plant, the Modifieds will begin their season the following weekend on Saturday, May 9, 2009 as the open wheeled stars will be joined by the Pro Stocks, Pure Stocks, and Sport Stocks.
For more information about the 2009 racing season at Dixie Motor Speedway and Owosso Speedway and to inquire about how to be a part of the upcoming season in terms of sponsorship opportunities, please call: 1 (989) 709-6113 or log onto either of the tracks’ website at: www.dixiemotorspeedway.com (The new Dixie Motor Speedway website will be revealed very soon) and www.owossospeedway.com
For Immediate ReleaseDISPUTE OVER ASA TRADEMARK AMICABLY RESOLVED
DAYTONA BEACH, Fla. (January 14, 2009) - When Stephen M. Dale, the former owner of the American Speed Association, licensed portions of the sanctioning body's rights to Dennis Huth and sold all shares of the ASA Late Model Series to Ron Varney in 2004, he retained the ownership of the American Speed Association name and ASA family of trademarks with intention to keep the 36-year history in the short track industry alive.
Shortly thereafter, Dale sold his all of rights and ownership in the American Speed Association and ASA family of trademarks to Huth and Racing Speed Associates, LLC. Huth and Varney worked towards a compatible resolution for more than two years. Unfortunately, and as a last resort due to apparent confusion in the marketplace, in December 2007, Huth filed suit against Varney over ownership of the ASA LATE MODEL SERIES trademark.
Now, after lengthy deliberations, Huth and Varney are pleased to announce that they have amicably resolved the dispute in a manner that will allow them to co-exist. Huth, through Racing Speed Associates, retains rights to and ownership of the American Speed Association name and the original, historic ASA logo. Varney retains rights and ownership to the "ASA LATE MODEL SERIES" name but has agreed to create a totally different look for the series logo. The parties agree that they will inform the racing public that the ASA LATE MODEL SERIES is not related to, affiliated with, nor sponsored or endorsed by AMERICAN SPEED ASSOCIATION or ASA RACING.
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